In-line with our Playtech ONE Omni-channel philosophy we work with major gaming and non-gaming brands to develop iconic titles into products that players can play across any channel and any device using a single wallet and account.
One of our biggest success stories has been Rainbow Riches™ Bingo – the first ever bingo variant of the iconic cross-channel brand, licensed and developed in partnership with Scientific Games. This was one of the first products launched by using our unique dedicated development teams.
We took the UK’s most popular retail slot game, which enjoys huge success in the land-based bingo market, and made it available across all channels including mobile and online bingo.
Our experienced bingo team spent several months perfecting the product, developing innovative features, and paying attention to ensuring the brand’s unique elements and characters remain aligned with the original casino game.
Our development of the game was mobile-led, first across handset and bespoke tablet platforms, followed by desktop client delivery.
Bringing the game to the Playtech Bingo network ensured its loyal community of players were attracted to playing with the brands we support and work with, while we were also able to build and deliver further social elements to the new game that both engaged existing players and attracted a new audience.