Winner successfully migrates to Playtech's new Multi-Balance Wallet
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industry, is proud to announce the successful migration of Winner to
Playtech’s new Multi-Balance wallet as part of Playtech’s Information
Management System, IMS, which has recently been chosen platform of the
year at eGR B2B Awards.
Eliminating the use of multiple accounts for the various products, with
the new single wallet players can enjoy a borderless multi-product
experience across all products they are playing – including Casino,
Bingo, Sports and Poker. Operators can track the gaming activity through
a single backend – Playtech’s IMS, making the financial data and gaming
history of each player clearer across the entire player lifecycle.
Exclusive to Winner’s wallet model is the ability to transfer funds
across balances within games and products, allowing for intuitive
cross-sell opportunities such as Game-specific bonuses and Free-spin
bonuses. These targeted marketing activities will allow Winner to reap
the benefits of the holistic financial view the new wallet offers, to
increase their revenue through cross-promotion of games and products.
Tony Khatskevich, VP Cross Products, commented, “We are very proud to
launch the new wallet with Winner. It provides operators with a holistic
view which allows them to execute more targeted marketing efforts and
an avenue to cross-sell across products and games. I am sure Winner will
benefit from this wallet in maximising their player value.”