Thrills and SuperLenny join Playtech Open Platform
Playtech, the world’s leading multi-channel gaming software and
services supplier, has signed Thrills.com and SuperLenny.com to its
industry-leading Open Platform, allowing both rapidly expanding brands
access to hundreds of the industry’s best performing games from more
than 30 suppliers.
Thrills and SuperLenny are both owned and operated by BetIt Operations
that is licensed in Malta. The company has gone live with an initial 29
games that consist largely of in-house designed Playtech and Ash Gaming
titles, and will look to add to its portfolio in the coming months.
By joining the Open Platform BetIt has access to more than 500 of the
industry’s most popular online and mobile games enabling it to offer its
players exclusive and best-of-breed content ahead of many of its
competitors.
The platform offers more than 70 mobile games, with plans underway to
double this alongside dual HTML5 delivery with desktop support next
year.
Playtech’s content library includes a comprehensive selection of
classic slot games, multi-line video slots and premium branded slots
with movie themes such as Gladiator, War of the Worlds, The Marvel
Series, Rocky and Pink Panther.
BetIt will be able to select from a huge range of classic table and
card games, progressive jackpots, scratch cards and fixed odds games
from Playtech’s world-class in-house content studios as well as from
more than 30 of the gaming industry’s largest online and land-based
suppliers.
Playtech will also provide both BetIt brands with on-going support in
order to maintain and drive innovation and performance. This includes
real-time content and competitor performance league tables and the
removal of underperforming suppliers.
Henric Andersson, COO, BetIt Group, said: “Access to the Playtech
Open Platform enables us to be among the first to offer new and exciting
games to our fast growing community of players at any time, across any
channel and on any device.”
Steve Schrier, VP of Sales, Playtech, said: “We’re delighted BetIt
has selected the Playtech Open Platform to offer their players
exclusive, best-of-breed content. Both Thrills.com and SuperLenny.com
are growing rapidly, particularly in the Nordic market, and we’re
confident this will significantly strengthen their expansion plans.”