Shay Segev was assigned CEO of Playtech's Retail arm
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based gaming
industry, is proud to announce the appointment of Shay Segev as the
Chief Executive Officer of its Retail arm operated by its subsidiary,
Videobet.
Playtech’s Retail offering is built on Videobet’s technology, a world
leader in server based gaming with 30,000 VLT machines and over 50
casino management systems through Playtech’s acquisition of Intelligent
Gaming. Videobet’s technology is widely used in UK betting shops such as
Coral and Ladbrokes. The offering has recently been revamped to include
a new generation floor management system which has already been
installed in more than 60 casinos. Videobet’s technology will be used to
establish a connection across retail and online operations and will
connect leading sports betting and lottery products to local betting
shop while streaming the same online content through Playtech’s other
platforms such as web and mobile.
With this new appointment, Playtech reinforces its commitment to
innovation, allowing bricks and mortar gaming businesses to connect to
the digital mobile world and enjoy growth. Playtech Retail division is
focused on providing unified solution between mobile and retail
experience, resulting in a full turnkey solution of a single ecosystem.
The development will mobilise the link between betting shops, lotteries
and gaming floors with online gaming, creating a truly seamless
experience for players across all channels. Videobet will allow bricks
and mortar businesses to grow beyond their physical locale and expand to
new revenue opportunities.
Shay joined Playtech in 2006 as the COO of Videobet and was appointed
as the COO of Playtech in 2011. His career is spanning in the gaming
industry across both retail and online gaming as an executive manager
focusing on innovation and growth. Under his previous roles, Shay has
rolled out 25,000 Videobet machines in UK betting shops and led many of
Playtech’s online initiatives. Shay has recently joined the Gaming
Standards Association (GSA) as a board member contributing Playtech’s in
multi-channel gaming experience.
Shay Segev commented, “I am delighted to lead Playtech’s Retail arm
through its next strategic phase of combining our retail and online
offering. The forthcoming years promise to be of great strategic and
operational importance, as we embark on many initiatives to create a
full turnkey solution that will allow retail businesses to transition
into the digital world. Through our technology and the acquisition of
Intelligent Gaming, we will enable our clients to enjoy a single
ecosystem that will help them to maximise business performance across
their entire offering. ”