London, 24 July 2019 – Playtech, the world’s leading gambling technology company, today announced that it has signed a contract with Ontario Lottery and Gaming Corporation (OLG) to provide its BetBuddy gambling data analytics technology for OLG’s internet gaming platform.
OLG is a government agency of the Province of Ontario, based in Canada, that conducts and manages gaming, lottery, and internet gaming throughout the province. This new agreement furthers a working relationship that began in 2014 and underlines Playtech’s position as a leading supplier of gambling technology that supports safer play in regulated markets globally. OLG is the only gaming organization in the world to twice receive the World Lottery Association’s Best Overall Responsible Gambling Program award, most recently in 2018.
Playtech’s acquisition of BetBuddy in 2017 is part of its ongoing investment in technology, data and engagement solutions to support a safer gambling journey and environment. BetBuddy, which is fully integrated into Playtech’s IMS player management platform, helps licensees to access player risk insights, set up targeted interactions via the real-time Engagement 360 tools, and incentivise safer gambling through gamification and tailored customer journeys.
Shimon Akad, COO, Playtech, said: “OLG is respected globally for its outstanding responsible gambling programs. Our partnership, including the use of BetBuddy, will help to keep OLG at the forefront of the industry when it comes to promoting safer play. Playtech’s position as the leading technology specialist in the gaming and betting industry means we have a unique role to play in raising the standards of safer gambling and consumer protection, in order to support a long-term successful and sustainable industry.”
About Playtech
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry's leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech’s partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech's Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
Playtech plc
James Newman, Director of Corporate Affairs
Headland Consultancy
Tom James, Vicky Newark c/o Headland Consultancy
+44 (0)20 3805 4822
Playtech is a market leader in the gambling and financial trading industries. We are the world's largest online gambling software supplier offering cutting-edge, value added solutions to the industry's leading operators.
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