Playtech launches best-in-class HTML5 Roulette
Playtech, the world’s leading gaming content and software, systems
and services supplier, has launched the industry’s most cutting-edge
live casino HTML5 Roulette product across its network of licensees
further bolstering its reputation as the world’s leading live gaming
offering.
In partnership with licensees and following extensive user experience
testing and benchmarking analysis over the course of 2016, Playtech has
launched the most sophisticated live mobile roulette product on the
market.
In the first week of launch this has resulted in superior player
engagement levels, longer session times across all devices, and
significantly increased revenues for licensees.
For the first time players are able to seamlessly play live roulette
on mobile and tablet in either portrait or landscape mode while
simultaneously being able to see their bets at the same time as the
roulette wheel is spinning.
Several rounds of intensive user testing and feedback enabled the
Playtech live casino team to significantly enhance and re-design the
user interface and overall gaming experience. As a result, the mobile
user interface contains simple and easy-to-use navigation, clearer and
perfectly positioned play and feature buttons and an ideal personalised
view of the live action and table layout no matter what viewing format
you choose.
Within two days of launching the new HTML5 roulette across Playtech’s
live casino network in parallel with the previous roulette product, the
overwhelming majority of players were found to have migrated to the new
improved version.
An HTML5 Blackjack product will launch later this year offering a
new, enhanced, richer product across all mobile and tablet devices.
Kevin Kilminster, Head of Innovation, Playtech Live, said: “We
focused on roulette because it is our primary, premium game. We worked
very closely with our major licensees to create what we firmly believe
is the best performing product on the market.
“This has been highlighted by the huge demand we had for the
product just 48 hours after it launched across the network. The response
has been phenomenal with players immediately switching from our
previous live roulette to our new HTML5 product and with incredible
results for licensees. Players are more engaged than they ever have been
and can now enjoy the best live roulette experience on the market.”