Playtech claims International Corporate Event Awards win for ICE 2016
Playtech, the world’s leading Omni-channel gaming software and
services supplier, has triumphed over international technology and
energy giants Google and BP to claim the prize of ‘Most Effective Agency
Collaboration’ at this year’s prestigious International Corporate Event
Awards.
The awards ceremony took place at the iconic Victoria and Albert
Museum in central London, attended by professionals from some of the
world’s biggest and most popular brands and their event agencies.
Playtech International Corporate Event Awards win
Playtech’s exceptional stand at the ICE Totally Gaming exhibition in
February this year, was recognised by the judges for its “outstanding
event production” with the company beating fellow contenders Google and
BP.
Work began on the stand project in July last year in partnership with brand experience experts2Heads,
in order to put together an integrated, visual and experiential
customer journey around the company’s pioneering Playtech ONE
Omni-channel solution, and incorporating this experience into every
element of design and messaging.
The Playtech ONE brand encapsulates the power of the
Playtech offering that enables players to play any product, across any
channel and on any device creating the ultimate customer journey for the
company’s ecommerce customers.
To fuel the content-rich experience an extensive content
strategy was developed from the findings recorded at brand experience
workshops. Together Playtech and
2Heads creatively developed,
storyboarded, scripted and produced an extensive catalogue that amounted
to in more than 40 minutes of content.
This visually reflected Playtech ONE with architecture
that played with perspective, and an environment that changed, evolved,
engaged and drew visitors’ eyes to the heart of the space.
The gigantic 900 metre space was devised across two
floors and housed the latest cutting-edge technologies including a
36-metre central screen, 92 video content screens, and hundreds of
mobile and retail devices, all combining to provide an unforgettable
visitor experience.
The judging panel said: “We unanimously agreed there was a clear
winner. The Playtech entry consistently performed on all criteria and we
were especially taken with the quality and proof of ROI and also the
clarity and explanation from brief through to delivery.”
Shimon Akad, COO, Playtech, said: “The award
provides fantastic recognition of all the hard work that went into
designing, developing and building our stand at ICE Totally Gaming to
successfully showcase our pioneering Playtech ONE offering.”