Playtech BGT Sports extends BoyleSports deal

Four-year agreement includes installation of additional 325 terminals

28th March 2017, London – Playtech BGT Sports, the leading provider of omni-channel sports betting solutions, has extended its Self Service Betting Terminals (SSBTs) agreement with BoyleSports for another four years.

As part of the deal, Playtech BGT Sports will supply an initial 325 terminals to the Irish operator, taking the total number to over 600 across their 220-strong estate with more to follow. The deployment of machines is expected to be completed by mid-April.

The majority of the machines are Playtech BGT Sports’ state-of-the-art widescreen Storm terminals that are supplied with its proprietary market-leading sportsbook software.

Jenna Boyle, Head of Retail at BoyleSports said: “The Playtech BGT Sports betting software product is now a fundamental part of our retail strategy. It supports in the delivery of incremental turnover and a strong margin.

“With this in mind, we look forward to working with Playtech BGT Sports to continue the ongoing success and development of its product within our estate.

“Furthermore, we wanted to ensure our customer proposition is always relevant and topical. To that end, extending our SSBT estate, with the addition of an ongoing product development roadmap with new software and content features such as Racing Post and back end bonus improvements, will give us a genuine point of differentiation against the competition.

“Align this with Playtech BGT Sports’ ability to constantly evolve its product proposition and it was an easy decision to make.”

John Pettit, Managing Director for UK, Ireland, Asia, and Australia, Playtech BGT Sports, said: “We are delighted BoyleSports has decided to extend its relationship with Playtech BGT Sports with the deployment of more machines across their shops in Ireland.

“BoyleSports is very important for us and has been quick to lead the way in the rapidly-developing Irish market, where SSBTs are increasingly significant to betting shop customers.”

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About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 13 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 130 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division, run through subsidiary Markets Limited (formerly called TradeFX), is an established and growing online CFDs broker and trading platform provider, operating the brand markets.com. Its B2C focused offering is available in more than 100 countries and in more than 25 languages and is licensed and regulated in the EU and South Africa.

www.playtech.com

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