Playtech

Genting UK Select Playtech for Retail Casino Management System

Playtech, the international designer, developer and licensor of software and services for the online, mobile, TV and land-based gaming industry, is proud to announce that Genting has selected the Playtech Neon system to manage its land-based casinos in the UK.

The Playtech system, which was developed in collaboration with its subsidiary, Intelligent Gaming, will manage customer data, cash desk operations, table gaming, incentive programmes and compliance across the group. Genting UK's operations range from VIP private members' clubs to modern, purpose-built premises, with 41 casinos located from Edinburgh to Plymouth. In London it is the capital's leading casino operator with six casinos which cater for all levels of the gaming market, including its flagship, Crockfords, located in the heart of Mayfair which is recognised as the world's oldest private members gaming club.

Chris Dempsey, Director of Consulting for Playtech's subsidiary Intelligent Gaming, described the project. '"Neon will provide a unique solution, connecting Genting UK's operations to a central system with a range of HTML5 and iOS applications. Neon is the most flexible casino management system available and we are carrying out significant customisation to support and reinforce Genting's processes. We are proud and excited to partner with the world's biggest gaming operator on a project that is so important to the modernisation of their business."

Chris Ashworth, Genting UK IT Director, explained the decision to implement the Playtech system. "Playtech's Neon will enable us to centralise our systems and streamline many customer-facing business processes to improve our customer service and drive our business forward. The system will be fully centralised in a high-availability data centre and will integrate with our other key business applications via TIBCO."

The Neon system will be implemented during 2014 ready for the opening of Resorts World Birmingham in early 2015.