Who We Are
Playtech develops unified software platforms and content for the remote and land-based gaming industry. Leading gaming applications include casino, poker, bingo, sports betting, live gaming, casual and fixed odds games. Playtech provides licensees with the tools to maximise cross-selling opportunities, player loyalty and yield, all through the powerful management interface; the IMS. The fully integrated, cross-platform capability enables players to access online, broadcast, mobile and server-based gaming terminals, through a single account. New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored companies such as lotteries, and new entrants making their online gaming debut, particularly in the newly regulated markets. Founded in 1999, Playtech is headquartered in the Isle of Man. More than 1,000 employees are located in development centres in 5 countries, the majority of whom are engaged in research and development of current and future gaming technologies.
Playtech is incorporated in the British Virgin Islands. The group's head office is located in the Isle of Man. Its main countries of operation consist of Estonia, Bulgaria, the Philippines and Israel.
In March 2006 the company floated on London’s Alternative Investment Market (AIM) making it the world’s largest publicly traded online gaming software supplier. Investor interest in the IPO on both sides of the Atlantic was a clear endorsement of the company’s product offering, business model, client base and future prospects.
The success of Playtech’s initial offering – Online Casino systems – led it to expand its range of products and platforms to include Poker, Bingo, Mobile Gaming, Fixed Odds Games, Live Gaming, Sports Betting and Land-Based Kiosk Networks. Playtech's unified platform gives added-value by allowing operators to market different products to different player types while enabling the players to login and fund several gaming activities using a single username-password combination, without needing to open new accounts or repeatedly register the same credit card for each activity.
A unique selection of games has been specially designed by Playtech to reflect the gaming habits and cultural nuances of players from around the world, including a range of progressive jackpot games featuring big prize money and interactive, animated bonus stages. Players can choose between online RNG games or Live video-streamed gaming, where they play opposite live dealers who they can see, chat with and even tip in real time. Mobile gaming allows for real money online play via mobile devices while land-based kiosk systems, featuring sleek multimedia terminals and a brandable PrePaid Card payment system, are also available.
All Playtech’s products support multiple currencies and are available in several European and Asian languages, all expertly translated by native gaming enthusiasts using local gambling parlance.
The Playtech gaming platform can be fully integrated with other existing software systems. Operators can either migrate their entire player database, with all essential user account information remaining intact, or can run their existing software in tandem with the Playtech system, using a number of proprietary mechanisms that preserve database homogeneity and dual-system synchronization.
Playtech works closely with clients to identify the optimum business solution for their operation. Operators can choose to license the gaming software on its own and handle all day-to-day aspects of the business in-house, or can outsource certain services – like hardware supply and maintenance, hosting, technical assistance and 24*7 customer support – to Playtech’s affiliated third-party providers. Whatever business model the operator chooses can be easily modified to match their future needs.
Playtech’s clients include successful online operators who migrated their systems to the Playtech platform like bet365, well-known brand name casinos like Casino Tropez and Club Dice Casino and organizations with deep land-based roots. Playtech’s current focus is on Europe and Asia; in the UK, the company has strengthened its foothold in the blossoming sportsbook industry with such household names as The Tote and Betfred.