Playtech, the AIM listed international designer, developer and licensor of software for the gambling industry, today announces that it has signed a contract with ukbetting plc to migrate its highly successful casino brands, which complement the operator's leading sportsbook sites, to the Playtech software platform.
ukbetting.com and totalbet.com, both of which are focused on the UK and European markets, will be tightly integrated with the Playtech platform through its proprietary integration package which has been created to provide added-value to sportsbook operators and their customers.
This latest migration brings the total number of Playtech licensees to 44, operating a total of 139 game sites.
Playtech's casino product incorporates a customized software package designed specifically with sportsbook operators and sports fans in mind and offers operators' players over 90 richly-themed games, including some of the best progressive games in the industry. This is based on Playtech's industry leading Next Generation (NG) platform which supports multiple window gameplay, integrated web presentation within the gaming environment and an embedded real-time ticker display. These technological developments provide increased operator control over gaming content and consequently increase player conversion rates across all games.
Avigur Zmora, CEO of Playtech, commented "Playtech continues to attract quality operators seeking to enhance their offering and increase their bottom line and I am delighted that one of the UK's leading sports content and gaming operators has become a Playtech licensee as a result. This is a clear endorsement of our technically superior product and we believe that our package will benefit ukbetting's players by offering a richer gaming experience. This agreement presents a great opportunity to both Playtech and ukbetting and I look forward to a long and successful relationship with them."
Eric Semel, CEO of ukbetting plc, commented: "We are looking forward to working in partnership with such a respected and trusted software developer as Playtech. The Playtech casino product and backend real-time marketing tools are market leaders, and will provide a quality player experience to our users. The integration of our casino brands is the final step needed in order for our customers to play all of our products, namely sports betting, casino, poker, and games from a single wallet."
Playtech develops unified software platforms for the online gambling industry, primarily targeting existing online operators wanting to upgrade their system; sportsbooks looking to diversify and land-based operators making their online debut. Playtech gaming applications — online casino, poker, bingo, live gaming, land-based kiosk networks and fixed-odds games — are fully inter-compatible and can be freely incorporated as stand-alone applications, accessed and funded by players through the same user account and managed by the operator by means of a single powerful management interface. Founded in 1999, Playtech has over 250 personnel distributed globally, around eighty percent of whom are engaged in research and development of current and future gaming technologies.