A SINGLE SOLUTION TAILORED ACROSS MULTIPLE CHANNELS
Playtech’s cross-platform is a single solution that can be tailored across multiple channels, enabling players to transition seamlessly between products. It links online, land-based, lottery, TV, mobile, and social channels, and increases players’ lifetime value through conversion onto other channels.
Central to our cross-platform solution is the ability to offer players a single, unified login and authentication process. With the same content offered across all channels and platforms along with the ability to log-in with the same username and password, players enjoy a borderless gaming experience.
The many integration layers of Playtech’s technology bring channels together to give our operators a complete view of their players’ activity across their entire business.
This is all managed through a single back end, the IMS, allowing for consolidated campaign management and content distribution, optimising marketing spend. Cross-platform promotional tool suites further enhance our partners’ ability to differentiate themselves through effective integration with traditional forms of player acquisition and retention.
Our cross-platform capability is built around the requirements of newly- regulating markets and existing responsible gaming and player protection frameworks. Playtech is the only provider of a cross-platform solution that offers full coverage of player exclusion, bet limits and many other regulatory concerns. Operators have complete control over each channel, ensuring that they comply with the individual regulations that govern each channel and platform.